About Shooting For Peace
Join us as we fulfill our vision for our youth!
Our Mission
Bring communities together, promote education through reading, and encourage young people to engage in sports and other peaceful activities.
200+
Scholarships Awarded
$10M+
Scholarships Provided
15 Million
Views on Social Media
5 Million
Educational Workbooks and "R.O.L.E. Player" Books Delivered to Schools
Participation
From local commmunity leaders (mayors, police, celebrities, etc.)
WHAT WE ACCOMPLISHED SINCE 2015HAT
The SHOOTING FOR PEACE program inception began 2015 and was launched in 2016 at NBA ALL STAR Weekend in Toronto, ON. In 2016 we completed a nine-city tour during the school year delivering positive messages and encouraging students of lower socioeconomic status to believe in themselves and make a difference in their futures.
From 2017-2019 our tours have stopped at every NBA All Star Weekend and BIG3 tour as well as other city stops along the way. The cities including: Las Vegas, Boston, Philly, Atlanta, New Orleans, Dallas, Houston, Detroit, Chicago, Harlem, Marietta, Toronto, Oakland, New York, Southfield, Miami, Charlotte, Los Angeles, Washington D.C., Newark, Brooklyn, Warsaw (Poland), Alexandria, Baltimore and Cleveland
|
Year
|
Scholarship Dollars Awarded
|
Books Donated
|
Number of Scholarships Awarded
|
College
|
|---|---|---|---|---|
|
2017
|
$1,700,000
|
50,000
|
47
|
Alabama State
|
|
|
|
|
41
|
Concordia
|
|
2018
|
$1,902,936
|
|
30
|
Talladega
|
|
|
|
|
7
|
VSU
|
|
|
$1,339,864
|
|
22
|
Talladega
|
|
2019
|
$2,726,420
|
|
55
|
Dillard
|
|
|
$840,000
|
|
15
|
Stillman
|
|
2021
|
$190,780
|
|
|
Talladega
|
|
|
$1,360,000
|
|
26
|
Stillman
|
|
TOTAL
|
$10,060,000
|
50,000
|
243
|
|
Our Impact and Implementation Report
Click On The Images Below To View and Read Full Reports
What Is Shooting For Peace
Be a part of our vision to inspire our youth to unite and reach their greatest potential! Together we can help bring communities together, promote education through reading, and encourage young people to engage in sports and other peaceful activities.
SHOOTING FOR PEACE (SFP) is a nationwide youth empowerment initiative led by Jerome “JYD” Williams, former NBA player and global ambassador for peace. Founded under the JYD Project, Inc., the program combines sports diplomacy, education, and media to motivate students to learn, lead, and give back.
We work in collaboration with:
• The National Basketball Retired Players Chapters
• AAU, EVERFI, Swiirl, Vergarde Strategies, NAF, Telos Futures, Project Blackbird and other national partners
• Choo Smith Youth Empowerment
Together, we’ve built a proven platform that connects former professional athletes, educators, and sponsors with underserved schools across America — and increasingly, across the globe.
JYD Project, Inc., Choo Smith Youth Empowerment, and the NBRPA Las Vegas Chapter strive to improve literacy rates and bring unattainable experiences to life. With the support of Every, a leading digital education company. The goal for each event is to distribute 25,000 digital and physical educational workbooks to local District School Board students in elementary, intermediate, and high schools in each city.
An open forum discussion for youth and community members with featured speakers from the local community and special celebrity quests.
High school students at participating schools will have the opportunity to express what Shooting for Peace means to them by writing a one page poem on the subject and presenting it to a panel for prizes and scholarship donations.
Partnering universities are offering scholarship opportunities to qualifying students who participate in the poetry-writing contest. Each scholarship is valued from $2,000 up to approximately $100,000 (for full tuition and books).
Former NBA, WNBA and Harlem Globetrotter players take the court with local high school telent, police, celebrities and community members for an afternoon of entertainment, music and amazing skills.
Students receive The Role Player Book and access to our digital education platform for continuous learning.
Through the Shooting for Peace App, students gain access to courses on financial literacy, leadership, and entrepreneurship.
New for 2025: The Family Business Docuseries
The newest evolution of Shooting for Peace brings storytelling to the forefront through The Family Business Show — a docuseries distributed on PlayersTV, YouTube, and other FAST channels.
This groundbreaking collaboration between SFP and Family Business gives students and communities a platform to see themselves represented while learning lessons in:
• Entrepreneurship and life skills
• Athletic discipline and teamwork
• Family values, education, and giving back
Why Sponsors Partner with Shooting for Peace
Corporate partners experience measurable social ROI and brand value through every activation.
• Community Engagement: Align your brand with education, equity, and leadership.
• Digital Integration: Logo placement across the Shooting for Peace app, live events, and Family Business campaigns.
• Media Exposure: Possible recognition through our official Shooting for Peace and Family Business social media channels and docuseries content featured on platforms such as YouTube, PlayersTV, and other digital outlets. (Note: third-party platforms may not provide direct sponsor recognition.
• Impact Reporting: Receive analytics and reports demonstrating student reach, community engagement, and brand visibility.
Through these partnerships, companies meet Corporate Social Responsibility (CSR) and Community Reinvestment Act (CRA) objectives while directly transforming lives.
About JYD Project, Inc.
Learn more About the NBRPA Las Vegas Chapter
The National Basketball Retired Players Association (NBRPA) is a 501[c][3] non-profit organization with a two-pronged mission to assist former NBA, ABA, Harlem Globetrotters and WNBA players in their transition from the playing court into life after the game, while also positively impacting communities and youth through baseketball and educational programs. https://www.legendsofbasketball.com/las-vegas/
About CHOO Smith youth empowerment
Choo Smith Youth Empowerment enhances youth
by preparing them to be fully productive citizens
and lifelong difference makers. We develop and
implement programs such as after school tutoring,
mentoring and youth camps that facilitate positive
growth in the lives of the youth we serve, as well as
their families and community. www.chooyouth.org